MBA Full Project Report On Customer Satisfaction On Hyundai Motors
OBJECTIVE OF THE STUDY
To study and understand the key service parameters using Customer Satisfaction and reflect upon the low performing areas:
• To study about the customer satisfaction on the services provided by the dealers.
• To study the opinion of the customers regarding the availability and cost of spare parts.
• To study the opinion of the owners of cars regarding its features like mileage, price etc.
• To study the effect of advertisement on the customers to promote the product.
• To study the customer satisfaction with usage of their cars.
• To study the information resources that the customer using before purchasing the car.