Consumer Behaviour on Casual/Sports Attire
The main objective of this project is to study the buying behaviour of the consumer in Casual/sports attire and what are the various factors (external or internal) which influence a person to purchase casual/sports attire.
The field of consumer behaviour is enormous, and highlights the importance of the
customer at the centre of the marketer's universe. Each consumer is unique with
different needs and wants and buying choices and habits are influenced by habit, and
choice that are in turn tempered by psychological and social drivers that affect
purchase decision processes. It is a complex multi dimensional variable.